Project Brief Unit 13

UAL Awarding Body - Level 3 Extended Diploma

Unit 13/14 - Project Proposal

Candidate  Name	Bronte Moxon
Candidate Number	2169893
Pathway	Fine Art + Digital Art
Project Title	Unit 13- FMP: FANTASY
Section 1: Review (Approx 150 words)
I have gained experience in many different areas- areas that I did not expect to have had the opportunity to experience. I have gained confidence in certain medias- for example; larger surface areas, different textures, new materials- such as gauche, cassette tapes, oil paints, watercolour paints, clay etc. I am now confident in my abilities in all of those areas and am comfortable with combining these skills throughout my FMP. My weaknesses are mainly my time management skills and documentation of my progress- this has improved due to my last project prioritising it so strongly.
Section 2: Project Concept (approx 250 words)
For my primary research, I am going to mainly use the fantasy fairy tale books that I already own, movies (covers), exhibitions. Secondary research can be collected via the artists that I follow on social media- tumblr, deviantart, twitter, Instagram etc. Fukari is my main inspiration for creating my own character designs, concept art and themes,  Justin O’neal (Instagram artist) is another online artist that creates dark art- primarily featuring women. Papeebs (papeebs.tumblr.com)- also similar in nature- showing mainly women with varying strange elements added to the portraits. I chose the theme of ‘Fantasy’ because it is a subject that relates to the styles of art that I am interested in and already have plenty of work that fits into that genre/style. There are many pathways that I can go down, plenty of opportunities for primary and secondary research. This project will mainly consist of fine art elements, with the occasional textile piece to add texture and depth to my work. I will use puff binder to create textured pieces - for example; sceneries (rocks, waterfalls etc) and animals/scales. I will also create my own paper from scratch to create samples that replicate ancient treasure maps from childhood fairy tales and adventures. I would also perhaps like to use melted wax and create a stamped letter seal of my own design in order to tie my work into old fashioned literature- an aspect that appears in fairy tales often.
Section 3: Evaluation (approx 100 words)
I will consistently evaluate myself through the occasional peer assessment sessions, my blog entries will also document my progress and what is going well/what is not and how I can change/achieve my desired outcome. I will also have my costing sheets to document the quantity and prices of the items that I chose to use in order to complete my designs to my standards. At the end of the project, I will have to fulfil an end of project evaluation to summarise how my project was completed and if it had the outcomes that I anticipated and worked toward.
Proposed Research Sources and Bibliography (Harvard Format)
http://mentalfloss.com/article/59737/10-horrifying-demons-and-spirits-japanese-folklore - MentalFloss.com - Victoria De Rosa - 29/10/14 Encyclopaedia of Witchcraft and Demonology - Hans Holder - Nov 1974 Jumanji - Chris Van Allsburg - April 27th 1981 - HMH Books for Young Readers Where the Wild Things Are - Maurice Sendak - (Originally 1963) 2000 - Red Fox FRAZETTA, THE DEFINITIVE REFERENCE PB (Vanguard Classics) - Nov 19 2008 -  David Winiewicz - Vanguard Classics

Project Action Plan and Timetable
Week	Date Week Beginning	Activity / What you are intending to do - including independent study	Resources / What you will need to do it - including access to workshops

Unit 12 Evaluation

I collected primary research from Shawland's school as well as the children's room in the Barnsley College building as examples of what children's display boards and library walls should/could look like as a final result. Secondary research, I collected from various children's books, online home decorating websites (Homebase etc.), my own children's books from my childhood that I enjoyed- The BFG, The Witches, The Chronicles of Narnia, The Little Mermaid etc.

I developed my research through creating a customer research board, sketch book, mood boards, design sheets, costing sheets. My customer research board being a mood board that consisted of the interests that I imagined a child within my target audience's age range would have as well as things that they would enjoy to read to give an idea of what to include on their school walls.

From my initial designs/ideas, I kept the theme of fairytales because of their strong link to my childhood and their constant popularity with ongoing generations- Disney still being one of the biggest aspects of children's lives/ whatever glimpses they get of the media/the stories they are told.
I took this aspect forward because I know that children are more likely to copy cat their idols/ favourite characters do, rather than do what their parents/ teachers/ superiors tell them to do, making reading feel more like work instead of something that they enjoy and decided to do on their own accord- through being subconsciously influenced by what they see on the walls at school.

My constraints were prices (keeping each design under £100), the space and dimensions of the walls (having to buy enough paint to cover every part with double coats as well as multiple colours without going over budget and leaving money for other materials). As well as time, making sure certain pieces of work were in for mini deadlines throughout the weeks leading up to the final deadline.

I experimented with different styles and colour schemes- having a few designs based round a starry night sky with darker colours, but later decided that perhaps not all of the children would appreciate the darker themes, so created a counterpart brighter design sheet featuring a morning sun with a bright blue sky and fluffy white clouds.

My main problem solving involved changing around the brands of paints that I used- decreasing the choices of colours and looking into different brands that would perhaps be cheaper, while still being able to afford the multiple colours that I needed to complete my designs as planned.

If I had no constraints, I think that the only changes that would be made to the original plans that I had would be the varying shades of coloured paint- the paint being the most expensive items on all of my costing sheets, especially due to the fact that the walls need more than one coat, generally.